Overcoming the three major problems, label printing is promising

Labels are indispensable accessory products for packaging and other products, and label printing can be described as “Yangchun Baixue” in the printing industry. It concentrates on the essence of printing and applies many new technologies, new equipment and new materials.

Development characteristics

In the “new normal”, every industry and enterprise is considering how to deal with the challenges under the “new normal” through transformation and upgrading and innovation. Label printing companies are certainly no exception, and many companies also make their own actions.

In recent years, anti-counterfeiting labels have received much attention. Enterprises have begun to provide anti-counterfeiting marketing solutions for end users, organically combine label anti-counterfeiting with marketing, and then promote them into the fields of anti-counterfeiting logistics integration and anti-counterfeiting product development integration. Anti-counterfeiting, packaging integrated service provider. In the new market environment, many label printing companies have begun the road of transformation and innovation, diversified production, providing value-added services, from the past from low value-added simple printing to high value-added services.

In addition to transformation and innovation, it is necessary to introduce new ways of thinking, break through the inherent shackles, transform existing equipment or introduce new equipment for equipment development. In recent years, although label printing companies have been affected by the economic situation, their profits have declined compared with previous years, but they are still stronger than traditional printing companies. At the same time, in an environment that is not optimistic, entrepreneurs have not stagnated because of the bad market situation, and are actively trying to change the status quo in order to seek a better development space.

According to relevant data, the market demand for removable adhesive labels is currently declining in the label market, and permanent labels will still dominate. The permanent label acts as an anti-counterfeiting measure to ensure the authenticity and integrity of the product by virtue of its inability to smear and modify the label. Therefore, many advantages have combined to promote the continuous growth of the permanent label business.

Problem

Even though the label printing industry is still at the forefront of development in the entire printing circle, it cannot be ignored that there are many problems that we need to face and solve. The most important ones are the following three points:

1. Talent and employment issues

People are the foundation of industry and enterprise development. At present, many label printing companies are facing the shortage of talents.

1 Today, employees' awareness of rights has gradually increased, and they have higher requirements for salary, working hours, and work environment, resulting in an increase in employee mobility.

2 The labor structure is unbalanced, and technology is the key to the company's foothold. Nowadays, skilled workers are more rare than technologically advanced equipment. In fact, the shortage of skilled workers in China is widespread, especially in the developed areas of the manufacturing industry. Skilled workers are generally difficult to recruit. Even if the wage conditions are continuously raised, it is difficult to alleviate this demand.

2, living environment issues

For label printing companies, the living environment is becoming more and more rigorous. It comes from different aspects and is generally as follows:

1 On the one hand, it is affected by the economic environment, resulting in a decline in profits. On the other hand, fixed annual growth costs include labor costs, food expenses, factory rent, various certification evaluation fees, social security, provident fund, etc. Not reduced.

2 In order to adapt to the development of the industry and meet the needs of consumers, while updating the equipment, we must also research and develop new technologies and new technologies. At the same time, in order to ensure stability, the salaries of technical talents and employees are gradually increasing.

3 Recently, the high-pressure policy of the environmental protection department has also made many companies feel at a loss.

To this end, many companies can only open source and reduce expenditures, reduce costs in all aspects, strictly control waste, and survive stubbornly in the cracks. Some enterprises have suggested that for some legitimate businesses and a certain history of development, especially high-tech enterprises, policy support can be given.

3. Technical transformation and equipment upgrade

The development of label printing companies requires the support of relevant advanced technologies and equipment, which puts demands on the manufacturers concerned. In this survey, some companies mentioned that in order to reduce the artificial dependence, enterprises need to carry out the transformation of intelligent production and the introduction of digital printing equipment. However, the performance of domestically produced equipment is not good enough. It takes a lot of energy to do the homework. In addition, due to the characteristics of the label printing itself, the equipment production capacity is insufficient, and the one machine is lacking. This requires the entire label printing production chain to tackle the problem.

Affected by factors such as China's economic slowdown and environmental pressures, the development of the printing industry has entered a difficult period. For the operators of label printing enterprises, in the face of the "new normal", only by facing up to difficulties and constantly innovating, can we develop a new path of development.