On January 10th, the Hunan-based local commercial company (project) and EATTA (a brand that focuses on “experience new retailâ€) signed a cooperation agreement with Changtai Cool Shop, Gaoqiao Group, Poly Community Business Project, etc. in Changsha. In 2018, the new Internet retail transformation of commercial projects was jointly promoted.
More than ten days ago, the “Experience New Retail†was launched in Hunan’s first project at the Hishop Supermarket on the first floor of the Yuefang ID Mall, providing consumers with upgraded catering services such as steaks, pasta, and convenience stores. Vegetables, etc.
Since 2017, the voice of smart retail and new retail has been heard. On the one hand, there are unmanned convenience stores and unmanned shelves, and on the other hand, the collective catering integration of Shangchao and convenience stores. In 2018, where are the opportunities and challenges of traditional retail?
Online and offline competition layout
Supermarket dining is now expanding on a large scale
On January 10th, at home in the high-end supermarket Hishop located in Yuefang ID Mall, the newly opened dining area called EATTA attracted the attention of many consumers. The reporter saw that the restaurant offers a variety of Western-style light meals such as steak, pasta, squid rice and salad. The price ranges from 16 to 72 yuan.
Hishop is not the first supermarket in Changsha to try to open a ready-to-sell dining area in the business area. In fact, there are many such “open kitchensâ€. Previously, Hunan local commercial chain companies step by step (special reading) have opened a catering project "fresh food interpretation" in a number of hypermarkets, providing consumers with fresh-selling services such as seafood and other ingredients; Changsha Hisense Plaza In the supermarket of life, there are also catering items that provide light food such as salads.
In fact, the boundaries between supermarkets and restaurants have begun to blur across the country. At the end of December 2017, Jingdong New Concept Fresh Food Supermarket 7fresh opened its doors. In this year, Ali’s “Fresh Food Supermarket + Catering + E-commerce + Logistics Distribution†box Ma Xiansheng has started a large-scale shop, and opened on September 28th. At the other end, the “super species†operated by the offline commercial Yonghui also set an alarming speed of 17 in a year.
“The existing shopping scenes in the store can be used as a scene marketing method to increase the consumer’s trust in the supermarket; and the consumer’s shopping behavior in the supermarket can also serve as a reference for the purchase adjustment of the ingredients.†EATTA founder CEO Wang Lei said. In the more than ten days of the project's landing in Changsha, the idea of ​​producing products has been adjusted, and the proportion of ingredients such as peppers has been increased according to local dietary habits.
"unmanned" siege
Large-scale commercial super-test water "self-service" cash register
It was also more than ten days ago that the first cool shop unmanned convenience store of Haihang Supply and Marketing Grand Set was officially opened in Haikou. This is the first “unmanned convenience store†project independently developed by the physical retail business after the new unmanned convenience store project such as Fu Li.
In mid-2017, the retail industry began to blow "no one wind." In Changsha, there are a number of Fu Li purchases, five college students' entrepreneurial projects “five-person convenience store†and various unmanned shelves.
On January 9, a reporter walked into the store within an hour of staying at Fuli Shopping in Wuyi Square. Among them, 8 consumers purchased snacks such as bread and drinks.
"When you pass by, you will buy it when you need it. I like the unoccupied shop because it is convenient." A female consumer who bought a drink said. A couple who did not buy any merchandise said that although it looks very trendy, but due to consumption habits, it will still choose the traditional convenience store.
Although consumers' recognition of the “unmanned†business model is not high, this trend seems to be “unstoppableâ€. According to interviews by reporters, such as the step by step high store Meixi Xintiandi store has opened several self-service checkout counters, consumers can complete the payment of goods by scanning the code, and the shopping malls such as Suning Wuyi Square Yundian and Changsha Hisense Plaza have also been opened. Need to go to the cashier's handheld cash register and other services.
trend
The business circle is getting smaller and smaller, and the service is accurate.
It's not hard to find that whether it's a "someone's catering" that is currently on sale or an all-automatic "unmanned retail" is an attempt by traditional retail businesses based on smaller and smaller sales units.
EATTA experience new retail project COO Chen Shi said in an interview with reporters that after the project is fully settled in Changsha, it will provide consumers with faster and more accurate services through the cooperation of supply chain and terminal storefront. Neighborhood business projects such as neighboring cities radiate to areas where Changsha can best affect residents' lives.
He believes that in the future, the boundaries of various forms of retail projects will become increasingly blurred, such as EATTA in the future in addition to providing catering services, will also use the supply chain advantage to introduce some imported quality goods.
The person in charge of Baoli Ruobi’s neighbouring community business, Zhu’s family, believes that the rise and rapid development of convenience store formats around 2012, the market is constantly subdivided, the business circle is getting smaller and smaller, and the population of individual families is becoming less and less. The way will change from the seller's market to the buyer's market, and in the process of this change, community business has great potential, "services pay more attention to detail."
Notes
Just "fresh" is not enough
Ma Yun’s “likes of praise†made the box horse fresh and famous, and also made this originally slightly low-key Ali business project suddenly placed in the spotlight. At the same time, it also began to fission and entered a period of rapid development.
Whether you are eating food by the way, or when you go to the canteen to buy, you can make your own cash payment. These things that sounded very fresh in the past are now quite "unusual" and become a business form at your fingertips. .
It should be noted that the constant transformation and evolution of the retail approach should first be based on meeting the needs of consumers. In other words, these attempts and changes should not be based on just looking at the eyeballs or attracting some investment, but should be down-to-earth to promote changes in retail methods.
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