Under the background of China's vigorous promotion of low-carbon environmental protection and sustainable development, we should improve the existing express packaging of beauty products with the idea of ​​coordinated economic and ecological development. In recent years, sales of skin care products have been among the best in all kinds of beauty products. In this article, the author will use the commercially available skin care product combination as the design object, and choose the cosmetic packaging design mode to elaborate the design concept and design scheme of the beauty express packaging of the beauty product. This article will introduce the cosmetic packaging design specification.
Studying the meaning of men's cosmetic packaging design can show the humanized characteristics of packaging design. At present, people are in a state of perceptual consumption. The demand for goods has long been limited to whether or not the products have a use value. Products that can accurately express inner feelings and packaging of goods can be concerned by people. Cosmetic packaging design should show people's multiple needs and add human elements. Humanized design needs to show the meaning of human nature.
In terms of physiology, we must study the emotional needs of people. Cosmetic packaging design should reflect practicality and find technical support. In psychology, design products should show humanistic spirit, so that products can nourish people's heart and cause certain consumption. The psychological resonance of the group. Based on the physiological and psychological differences between men and women, gender-differentiated design is particularly important in cosmetic packaging design, and the packaging design of men's cosmetics emphasizes its rigid aesthetic.
It is well known that preservatives are common additives for many cosmetics, and their main purpose is to prevent oxidation of active ingredients in cosmetics during use and to prolong the use of cosmetics. In recent years, although many cosmetics have slowly abandoned the use of traditional preservatives, but replaced with ethanol, essential oils and other ingredients, these ingredients often contain flavors, which will become the enemy of sensitive skin.
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