Seven major trends in the furniture industry: custom home blowouts, deep transformation of finished furniture

There are seven major trends in the furniture industry: 1. The furniture industry will continue to grow in the next few years; 2. The furniture industry cluster will be dispersed and spread; 3. The tens of billions of giants will emerge; 4. Customized homes and whole-home custom homes will explode; 5. New models and new channels will emerge; 6. New technologies will change the traditional production model; 7. Deep transformation of traditional finished furniture.

[Editor's note] "Trends have always been a phenomenon that all walks of life are chasing. Because many times, following the trend, it means going in the right direction; the direction is right, obviously, not far from the gold rush The following seven trends are worth exploring.

The furniture industry will continue to grow in the next few years

The real estate market will maintain steady growth due to policies such as real estate destocking, second-child liberalization and urbanization acceleration in recent years. The furniture industry is in the consumption field, which is greatly affected by factors such as economic development, urbanization, and household income, and is related to the cyclical changes in the real estate industry. Affected by the time difference between home sales, delivery and decoration, general furniture sales lag behind the sale of houses for half a year to a year. Since the second half of 2015, the upstream real estate industry has resumed rapid growth. In 2016, the construction of commercial housing and the completion area of ​​the country ended negatively for four years. The real estate demolition effect of major and medium-sized cities far exceeded expectations.

The main market consumption in the future will be the new demand for rapid urbanization and citizenship in the middle and western regions, second and third tier cities, and the promotion of high-end consumption in the eastern region; new residents of 25-35 years old will be the new “gold mine” .

The furniture industry cluster will be moderately dispersed and spread

The traditional Pearl River Delta, Yangtze River Delta, Bohai Rim, and Southwestern furniture production clusters will be moderately dispersed and spread. In particular, the Pearl River Delta, the Yangtze River Delta, and the Beijing-Tianjin region have comprehensively considered environmental protection and taxation. With the increase in land, rent, labor costs and market factors, a new round of industrial agglomeration will be transferred to the central and western regions and even to Southeast Asia. Hubei Qianjiang, Hong'an, Jianli; Henan Xinyang, Lankao, Yuanyang; Hebei Zhengding, Langfang; Liaoning Zhuanghe, Zhangwu; Anhui Lu'an; Jiangxi Southwest Kang and other places, many professional furniture industry parks have risen in recent years.

The tens of billions of giants will slowly surface

"41", this is the number of listed companies in the home industry. Since 2017, there have been six home furnishing companies listed in the home industry. The big home industry has a market size of 4 trillion yuan, and the history of no one company's billions of revenues will end.

Many billion-level enterprises have launched multi-brand, multi-category, multi-channel, such as Gujia sofa, starting soft bed and mattress products, supporting products such as coffee table, dining table, etc. through the unified sales with the main products, 2016 is also officially established. The one-stop service map is getting better and better.

Qumei achieved operating income of 1.66 billion yuan, a year-on-year increase of 32.52%. Qumei “design” and “marketing” are equally important. Qumei strives to build an online and offline integrated OAO sales channel platform, enhance the endogenous growth momentum of the channel, and customize the products of the eight major living halls.

Meike's multi-brand strategy is also receiving much attention. In 2016, Meike Home achieved operating income of 3.467 billion yuan, an increase of 21.26% year-on-year, mainly due to the increase in domestic retail business revenue over the same period last year. In fact, Meike Home has not satisfied the identity of retailers, and is committed to implementing a multi-brand development strategy.

Last year, Yihua Home achieved a revenue of 5.7 billion, an increase of 24.14%. In terms of categories, Yihua entered the soft furniture market through the wholly-owned acquisition of the world sofa master Huadali, and also increased its capital to participate in the custom furniture industry. Yihua is transforming from furniture-home-to-home, creating a Y+ pan-home ecosystem, and its large-scale home industry chain layout continues to fall.

The whole house custom home leading brand has been customized, which has caused widespread concern in the industry in recent years. According to the data, the revenue of Weiyi Customs Group has continued to rise in recent years. From 2014 to 2016, the operating income was 1.912 billion yuan, 3.087 billion yuan and 4.026 billion yuan, with an average annual growth rate of more than 45%, much higher than the industry growth. speed. A furniture custom enterprise that is considered to be the most likely to cross a tens of billions of thresholds.

At the same time, the giants who used to think of the layman have entered the home industry and divided the big cakes in the industry.

Country Garden wants to produce furniture (activity, civil, hotel, fixed), flooring (reinforced, solid wood, composite), cabinets, bathroom cabinets, wardrobes and other finished household items.

Xiaomi started the action of Xiaomi Smart Home in 2013. In cooperation with real estate developers such as China Resources Land and Jindi, Xiaomi Smart Home Series products will enter the family of cooperative real estate business owners. Qumei cooperated with Haier to make custom homes;

Ketian Group enters the pan-home industry;

NVC Lighting established the Pan Home Division, trying to integrate the big home section and so on.

Custom home blowout, whole house custom home will explode and grow

This year's 19th Guangzhou Construction Expo held in 2017, during which the exhibition hall of 390,000 square meters became a sea of ​​people, full of people. The biggest highlight is that China's custom industry has been blown out, and almost all venues are related to customization. Through the new software design, using the independent furniture space design software, VR system and one-button product information generation system, the user can immediately view the real environment of the future living space through the VR system 720 degree panorama after the space design. After the plan is determined, a series of product information lists such as furniture, flooring and accessories can be quickly generated. After the order is placed, the manufacturers of each product will quickly stock up, and realize one-click experience-type quick customization of household consumption.

In recent years, the earliest companies involved in customization have undoubtedly achieved first-mover advantage. They often start from a single category such as wardrobes, kitchen cabinets, wooden doors and other market segments, and have expanded all categories until the whole house is customized; from single-product furniture suppliers to overall, system solution providers, to provide consumers with " Design + product + service" one-stop solution.

"This is the performance of the enterprise upgrade, but also the performance of the whole house customization. According to this situation, the custom home improvement is still the protagonist of the furniture industry within five years." Experts pointed out that the market competition is fierce, whoever takes the lead, who You can get good development.

New models and new channels are emerging

The impressive 2016 Taobao “Double 11” shopping festival, the home industry completed 120.7 billion in sales that day. Lin's wood sold 6.1 billion on the same day. What an amazing number this is. In addition to the specialized e-commerce furniture sales platform, some brands have also set up their own network sales department, hoping to gain a share in the era of mobile Internet. The Internet is bringing us a new way of life, and who can grasp this way, who will be the final winner.

With the development of science and technology, "smart" has become a way of life and social trends. Like the popularity of smartphones in the past, the furniture industry has begun to focus on user needs and keep up with social trends, and is involved in the research and development of smart homes. Convenience also increases the competitiveness of companies in the market. Manufacturers including Xiaomi and Haier are also moving to smart homes.

The intelligent home market has seen a significant growth momentum since 2011; by 2014, a large number of manufacturers have begun to densely deploy smart homes; starting in 2017, the number of smart home businesses is still increasing substantially.

The rise of the middle class, the potential for imports and high-end furniture is huge, and “big cities + good stores + good bloodlines + good design” can sell out the sky.

Environmental issues have received much attention, and zero-aldehyde non-toxic furniture has a large market. In recent years, environmental problems such as ecological deterioration and smog have become increasingly serious. Environmental protection has become a hot topic for everyone. This topic has also triggered consumer concerns about environmentally friendly furniture.

Traditional market channels are in the urban business district, in furniture stores. Nowadays, there will be more and more companies and products appearing online, as well as shopping centers, communities, real estate, showrooms, home improvement companies, TV shopping, and independent stores.

Will the new process change the traditional production model?

With the industrial mass production of furniture, advanced furniture manufacturing technology is using digital control technology, new sensing technology such as laser measurement and new mechanical technology to improve processing efficiency and processing accuracy. Many new equipments have appeared in sawing, planing, drilling, veneering, edge sealing, etc., and many new processes have been adopted accordingly. Domestic large-scale furniture manufacturers will further apply these latest production processes to open up the competitive level of various companies in the market. Artificial intelligence robots will quickly appear in the workshops of major companies. Products will come better and better, more sophisticated, and more and more scale. Domestic large-scale furniture manufacturers will further apply these latest production processes to open up the competitive level of various companies in the market.

The deep transformation of traditional finished furniture?

On the material of the product, solid wood has become the absolute mainstream of the market. I don't know when, from the mainstream stores in big cities, I have not seen the finished furniture. After years of cultivation and consumption upgrade, consumers believe that solid wood furniture is high-grade, natural and environmentally friendly, beautiful in appearance and long in service life.

In terms of product style, the previous multi-style market structure is attributed to the four categories of Chinese, American, Nordic and modern. Mediterranean, Korean, French, and European have been marginalized.

In product positioning, the market returns to rationality, and most ordinary consumers still pursue the simple principle of “good and not expensive”. It is solid wood, but not too expensive.

But the homogenization of the market has made many big companies miserable. In the tens of thousands of square meters of furniture stores, consumers are dazzled by the same style, the same color, the same materials and the same price of furniture. The homogenized market is eager for a recipe for differentiation. As the competition in the market intensifies, the furniture industry will surely develop in the direction of specialization and segmentation.

This is the best industry, and it is also the worst industry. It is also an era when products are kings and models are winning. Together we look forward to a healthy, vibrant and progressive furniture industry!