[ Chinese wardrobe network ] In recent years, the discussion of "finished products" and "customization" in the home market has come one after another. Nowadays, the custom-made homes represented by wardrobes and cabinets occupy the young market with new ideas, but the finished furniture is still active. So, what is the difference between custom furniture and finished furniture? In this regard, the industry uses cabinet products as the main analysis item, and analyzes and compares the differences between the two.
Difference 1: Zero inventory vs high inventory
Full warehouses and warehouses are not new terms in finished furniture manufacturers. Many cluster meetings such as annual exhibitions, dealers' annual meetings, etc. are actually disguised order meetings, and they try to let dealers digest the manufacturers' inventory. The local market capacity of each dealer is very limited, and the furniture products are durable goods, not high-frequency consumer goods. Therefore, when the sales speed cannot keep up with the speed of the goods, the warehouse of the finished furniture manufacturers often appears. Explosion.
The whole house customization industry has hardly heard of the explosion of the warehouse. Even many dealers only need to rent a temporary transfer warehouse, temporarily place the goods sent by the manufacturer, and then clear the warehouse after installation, so in the whole house customization industry Dealers can be considered as zero inventory.
The different inventory status makes the whole house customization and the capital occupation of the finished furniture have a great difference. The whole house custom dealers earn money in their own hands, and the finished furniture dealers earn money on the goods.
Difference 2: transparent price VS chaotic price
Taking cabinet furniture as an example, the same four-door wardrobe may reach several times the price difference in different finished furniture stores, including brand, store rental cost, dealer profit, product quality, product technology, activity intensity... Too many differences, plus the price warfare promotions that occur at the time, sell 5000 for the same product before the event, and 2500 for the event.
Most of the whole house customization industry uses E1, E0 (enterprise standard) or F4 star plates. Apart from the difference in materials, the price difference between products and environmental protection grades is not a few times worse. There are even big brands and small brands. The price is the same, and as a dealer, the difference in ex-factory prices between different brands may be neglected.
The price difference for the whole house is to appear in the door type selection and configuration difference, which is a consumer-defined part. The price difference will directly affect the consumer's choice, and ultimately affect the dealer's sales transaction. When the consumer can't judge the price and value, they will be more willing to believe that they are customized prices.
Difference 3: Training mechanism VS brainwashing education
More than once, listen to finished furniture manufacturers or finished furniture dealers to read "Which training?" "Our training is to order you, want to train? All is chicken blood."... The final result is after brainwashing The dealer’s brain paid for the money, and then went home and looked at the full warehouse and remorse. Of course, such training descriptions may be suspected of partiality, but at least such a situation is not in the minority of finished furniture brands.
In the whole house customization field, from production, sales, design, installation, store management, paint repair, etiquette..... If the complete course is no less than the content from primary school to university, the more large-scale enterprises Will pay attention to training. The above courses also include entry level, primary, intermediate, advanced, etc., because the whole house customization industry generally believes that products are only carriers, and services are core competitiveness.
The difference between the two is sustainable. In the long run, the relationship between the whole house and the custom-owned enterprise with training mechanism will be stronger, and the survivability of the dealer will be better.
Difference 4: Non-standard design VS standard design
After the finished furniture products are designed and put into the market, most brands can't further customize the length, width and height of the products, although some brands are currently upgrading their products and can provide limited customization, but they are still limited to plus. Shelves, plus drawers, pseudo-custom.
In the case of boundary restrictions, the whole house custom enterprise gives the largest possible product designer's display space, so that the product fits into the home environment as much as possible, and the customization of the size and function components is only the basic appeal of non-standard customization. This is a powerful advantage of the whole house customization industry, and it is also the biggest difference compared to finished furniture.
Difference 5: Standard Process VS Enterprise Self-study
The product coverage, brand positioning, equipment and other reasons of the finished furniture manufacturer make the product process complicated, which is an advantage in terms of product richness. However, in terms of cabinet furniture, the customer needs to compare the items too much. , environmental protection grade, sheet thickness, edge sealing state ..... process is one of the important reasons for the above price difference.
18mm, solid wood particle board (particle board), E1 level and above, four sides sealing ... and other product processes have become the standard process of all the whole house custom enterprises, very few brands will have more distance in these processes, that is, custom Not completely independent, customizable is functional requirements rather than pure borderless customization. The difference in technology makes the selection less difficult. Consumers need to compare the brand grade, price, design ability and other aspects to improve the efficiency of purchase selection.
Difference 6: User VS customer
The products sold by finished furniture enterprises are often at the level of dealers. The specific furniture manufacturers who sell them are not equipped with corresponding data. It is a bad habit of the industry for many years, and it is also a kind of regret on the road of brand building. "The value of big data for users in the future may be further released, and its energy efficiency may be unimaginable."
Forward-looking whole-house custom brands are building their information systems, gradually distinguishing “users†from “customers†and managing them through an information system. These data will be used in product development, user portraits, etc., to further improve the products and services of the whole house custom industry. The value of user data will be the company's most valuable asset in the future.
Difference 7: Small industry vs big industry
There are many hundreds of millions of enterprises and billions of enterprises in the finished furniture industry. In terms of scale, it is definitely a big industry. There are many employees and industry brands, and there are many branches in the industry. Therefore, there are quite a few bad manufacturers in the finished furniture industry. , shoddy, to fake.
Even if there are so many listed companies in the whole house customization industry, they are still relatively small in the whole household category. It cannot be said that there are no bad manufacturers in the existing whole house customization industry, but in product materials, environmental attributes, etc. There are relatively few major issues of principle that threaten the personal safety of consumers.
The difference between the size industry and the industry is the status of the employees. The employees in the whole house customization industry and the enterprises are relatively harmonious and united. However, the experienced furniture employees have many complaints and dissatisfaction with their own industries. These differences may be too arbitrary. But as a reference is ok.
Nowadays, custom home brand enterprises such as wardrobes and cabinets have already proved the development prospects of this industry through a large wave of listings, and have been eroding the finished furniture industry in the terminal market. However, the development of the finished furniture industry for many years still has many advantages such as strong product design iteration ability, high channel management and control, and rapid production. If the finished furniture companies can gradually improve the appeal shortcomings, it will reverse the current situation.
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