[ Chinese wardrobe network ] the overall custom wardrobe price difference is how to calculate the most cost-effective
With the improvement of the living standards of the home, the overall wardrobe has gradually become an indispensable part of many modern home decoration. However, as the initial wardrobe market in Guiyang, there are many problems in the measurement of various names and complicated materials. In the face of the price difference of more than several thousand yuan, how to choose environmentally friendly, fashionable and professional wardrobes is becoming a family wardrobe. Hot spots of concern.
First, the material brand price difference is amazing
The customized whole wardrobe is favored by more and more urbanites who are pursuing high quality life due to the humanized design and the rational use of many functions. However, the reporter recently visited and found that the price difference between the different materials and the brand's overall wardrobe is astonishing, ranging from a thousand yuan to a few thousand yuan.
In the large building materials market, in addition to the price of the cabinets of some brands, the lockers, sliding doors, pants racks, mirrors and other special accessories in the wardrobe need to be re-added. Generally, a wardrobe of about 3 meters long has to be customized. Ten thousand yuan. If the plate is made of high-grade materials for solid wood and sliding doors, the price of the wardrobe will rise sharply. However, in some small building materials market, manufacturers who also wear the overall wardrobe signboard only need 2000-3000 yuan for their custom 3m wardrobe.
The overall price difference of the wardrobe is so huge, a senior practitioner of the overall custom furniture industry believes that it is caused by low threshold and disorderly competition in the market. For example, the manufacturer who can contact the edge banding machine can find a facade, and the whole wardrobe can be opened to greet customers by copying other brand shapes.
Customized wardrobes have just started, consumer identification is not strong, many can only choose from the appearance and price differences, but do not know the wardrobe sheet, sliding door technology, hardware accessories and after-sales service, etc. also affect the use of the wardrobe.
A furniture manufacturer said that the furniture industry's profit margin is more than 50% is common. In the custom wardrobe industry, the traditional franchise agency model earns high profits, that is, the factory sells to the dealer after earning a certain profit on the product, and the dealer resells it to the end consumer at a high price.
For this reason, smart companies have begun to put forward the slogan of “the terminator of high-profit eraâ€, preaching the direct price of the first-class factory to the member stores, controlling the selling price of the dealers, and making a high profit, allowing the end consumers to enjoy the industry. The most cost-effective product. With the increase in the number of wardrobe enterprises and the intensification of competition, more and more enterprises will move toward rationality.
Second, the measurement method is dazzling
"The price of the wardrobe is too messy. I consulted several brands and each has its own algorithm. I really can't figure out which one is reasonable and accurate." Miss Li, who is preparing to decorate recently, ran through all major building materials markets in Guiyang. When she was in the whole wardrobe, she made a big mess. "The more you know, the harder it is to choose!"
According to the calculation method of the square meter of the wardrobe, the total price of the wardrobe calculated according to the “Yanmi unit price × extension meter + additional cost†is the “Yanmi quotation†of the whole wardrobe. In the market, it is more acceptable to ordinary consumers, but there is no uniform scale in this kind of valuation in the industry, especially when it touches the corner, there is a difference in pricing effect.
The projected area is calculated based on the projected area of ​​the front of the wardrobe (ie, the length of the closet x height). As long as the customer's final customized size is the same as the budget, the total price will not change. The same wardrobe, the total price may be more than the expansion area algorithm and unit length meter price savings of 500 yuan is common, but the last merchant may add hardware on the hardware, hanging rods, etc., which will increase the total price up. .
Insiders pointed out that the internationally used cabinet pricing system is calculated according to the various dimensions of the cabinet body, and the price of each type of cabinet has a corresponding quotation. The price is clear. .
At the same time, customers can freely combine according to their own needs. The person pointed out that when purchasing a wardrobe, consumers must first ask the pricing method of the merchant, such as whether it contains drawers and laminates, hardware accessories, etc. Some algorithms do not include the price of drawers, laminates, and hardware accessories. In short, no matter what price system is touched, as long as each one is clearly priced, some non-standard virtual price space will be small.
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