[Abstract] This paper expounds the concept of humanistic design and the analysis of the relationship between "people-oriented" and rational design. In the flexible grasp of humane design methods, through the product of the form, color, material and other major factors or the form of packaging, thus further revealing the design is a human pursuit of the highest goal of the pursuit of the highest goal.
Keywords: industrial products; humanized design; rational relationship
Design is a kind of culture. It is the consciousness of human beings after their understanding of nature, and the behavior of human beings to use materials and technology to express their ideals after they have known themselves. Nowadays, the design of materialization is also pursuing the landing of technology and human needs. Therefore, under the premise of rational design, humanized design is the highest goal pursued by people in modern design, and the design principle “people-oriented†also reflects this point.
1 Overview of Product Humanized Design
Humanized design refers to the highest design pursuit in the sense of human survival. It embodies the core of "people-oriented" design. It is the design of human and material using aesthetics and ergonomics. It shows a humanistic spirit and is human. Perfectly harmonious design with products, people and nature. However, it must be clear that the humanized design of human beings with planned and purposeful creation activities is not only a pleasant design, but also can be covered by concepts such as personality design, function design, and green design. It is not a certain aspect of design. It is a higher level of design pursuit. This level contains the comprehensive manifestation of human living environment, national traditions, humanistic characteristics, science and technology of the times, moral norms, personality characteristics, religious culture and other factors.
It is true that "humanized design is a higher pursuit of human survival. In the digital world today, product design not only meticulously considers the way people use and use, but also makes the product almost as good as possible through organic semantic modeling. The language of life, the product is no longer a person's personal thing, has become a part of the human body." At the World Exposition held in Hanover, Germany, in 2000, the theme “Man, Nature, Technology—The Birth of a New World†was used to demonstrate how humans will harness the power of technology to harmonize with nature. As Danish furniture design leader Kay Bodkin pointed out: "What we make should be alive, with hearts beating... They should be humanistic and warm."
2 Main Influencing Factors of Humanized Design
In the design of products, the visual language of “humanization†and “emotional†products is generally abstract, and there is no certain rule or pattern that can be applied. Only by the designer’s humanistic care from the heart can the products be The external distribution of strong human touch is mainly based on people’s feelings about the main factors such as form, color, and texture. The linked image triggers the inner emotions, and the visualization of emotional elements makes people feel the product. His eagerness for his concern and communication.
2.1 Appearance modeling elements of human design - form
Form is the most direct modeling language for a product. Generally refers to the manifestation of things under certain conditions, such as the shape and demeanor of an object. From the design point of view, the form can not be separated from the manifestation of a certain material form. The product form is both an external manifestation and an expression of the structure. The product form is a “special situation†composed of functions, materials, institutions, and structural elements, and can give people a kind of overall visual form. The meaning and role of form are: "The variety of information that can be conveyed, the interpretation of design intent, and the relationship between the product's identification, operation, use, environment, and memory, as well as its intention, performance, and communication, as well as the psychological needs of people effect". However, the humanized and emotional manifestation of the form is that with the product design, the pursuit of the human lifestyle and behavior is emphasized. The expression of the form has changed from the functional performance to the semantic performance, from the objective to the subjective and from the technology. Theory, rationality and human nature, and the tendency of form from the world to the region have become unavoidable trends. In particular, the core of "people-oriented" design and the humanistic and emotional expression of the pursuit of form are increasingly favored by children and conform to the trend of the times.
In terms of humanized and emotional expressions, the following design techniques are commonly used:
1) Use women's soft lines to replace the masculine and domineering straight lines in the past, and combine them to create smooth organic shapes.
2) Pursue the harmony between mankind and nature, pay attention to the exquisiteness of the simple, elegant and detailed treatment of the overall appearance. People feel the gentle and friendly products.
3) Design focuses on the humanistic care from the heart, focusing on the organic combination of form and color and material factors, visualizing the humanity and emotional elements, and making people feel the product's hunger for human concerns and communication. Make the overall form full of human charm.
For example: The lemon juicer designed by the Italian company Philippe Starck had once caused a sensation in Europe and the United States. Product modeling is full of vitality, reminds us of a crawling insect. The form replaces the rigorous geometric form with a highly personalized sculpture form full of harmony between man and nature. Another set of “Story of Birds,†from the hands of Finnish designers, has a simple and flexible product design curve, creating a dynamic story. There seems to be an interesting conversation between the four pots. The designer has intentionally or unintentionally given the personality of the product, and the human flavor used is filled with tenderness.
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