Creative mineral water packaging: only sell half a bottle of water, sales increase by 652%

The original LIFE WATER found that after we had daily meetings, gatherings, and chats, people often drank less than half of the mineral water, which was inadvertently wasted.

Perhaps the water resources in the city are very rich. Many times people do not care about this. For a person living in the city, a bottle of mineral water is really worthless.

But do you know? In a city, the amount of mineral water that people throw away every day is equivalent to drinking water for 800,000 children in water-scarce areas. LIFE WATER noticed this and decided to do something. How to make the other half more useful?

If you can divide a bottle of mineral springs into two, half for consumers and half for water shortages by consumers, it would be awesome! However, if at the same price, only half of the mineral water is sold, are consumers willing to pay?

Why is it half a bottle of water?

According to the bottled water we usually buy and people's daily needs survey, it is generally only half a bottle of water can solve the people's current water demand, and the remaining half of the bottle of water will be intentionally or unintentionally wasted. So Life Water's concept of a half-bottle of water is that it only needs to fill half a bottle of water, and the remaining half bottle is directly donated to the local children by Life Water for consumers.

Life Water has specially designed seven packages with children printed in water scarce areas.

The bottle body is designed with a two-dimensional code so that people can understand the details of water shortage areas.

Changed 45 assembly lines in 15 factories.

Every day, 50 million bottles of half-bottled drinking water are produced and sold to 70,000 supermarkets and convenience stores.

Life Water combines the two in comparison to indirectly saving water in small bottles or common donations. At the same time, the consumer’s purchase represents the charity of helping the water-scarce regions. It is simple, direct, and highly involved and motivated.

"Buy this half of the water and make the other half more useful." â–¼

"Buying half of the water can also be used as a charity. It means a lot." â–¼

Everyone involved in this charity event comes from the heart to support Life Water's "half bottle of water." This time, "half bottled water" attracted the attention and coverage of more than 300 media around the world, and because the popularity of "Half-bottle Water" Life Water has greatly improved, it has increased the company's sales by 652%!

In many cases, public interest does not mean that it must be separated from business. Without hurting anyone, it can help more people, even if it involves a commercial part, it is also a kind of innovative public welfare.

Or perhaps it will be a sustainable public welfare model to use the commercial resource model in smart ways and ideas to carry out public welfare. It is like Life Water's charity, which not only saves water resources, but also helps children in water-scarce areas, but also makes the charity of loved ones get rewarded.

(Original title: Most successful mineral water packaging: only sell half a bottle of water, sales increase by 652%)