Rexam designs new packaging for energy drink Schwarze Eule

Rexam, a can-maker manufacturer, recently teamed up with BLC Black Labels , a German beverage company , to design a new packaging for its three flavor drinks , the energy drink brand Schwarze Eule .

Using Rexam 's 250- ml elongate canister form, which is matte-finished on the glossy surface, the three cans are packaged with an eye-catching design that reflects the brand's premium natural properties.

Maintaining the original packaging design of the brand, the color of each design reflects the essence of product flavor. The Moringa-flavored ingredients come from African Moringa trees and are packaged in a matte black background with a Moringa-characteristic blue; while the 2016 Limited Edition is a special version of its classic energy flavor, using the German national colours, red and yellow. To support the German national football team to participate in the 2016 European Cup.

Schwarze Eule is sugar-free and maintains its original yellow color with a white background.

The cans are produced by Rexam in western Germany and German consumers can purchase them from retailers.

Rolf Fritsch , general manager of BLC Black Labels , said: “ This project embodies the hard work of Rexam , as well as the accuracy of the technology, and clearly explains the trust of beverage cans as a form of packaging. We remember that Rexam transformed our needs into Packaging design transforms this eye-catching design into a can. "

Uwe Schmolling Rexam German sales manager, said: "In view of the upcoming European Football Cup, and packaging cans is a great choice for outdoor activities characteristic of light weight, earthquake, portable cans to make a perfect form of portable consumer and BLC.. The cooperation of Black Label is very perfect and brings these attractive designs. We know that their consumers will love it very much. "

Rüdiger Kasch , the board member of the company, added: “Schwarze Eule is not only highly identifiable on the packaging, but also has a very good taste. After introducing these three new tastes, their innovation will continue and the young company’s success story A brand new chapter will be opened. "