Profit squeeze packaging industry into the meager profit era beverage packaging see micro know

Guide: With the rapid development of China's economy, the purchasing power level and willingness of consumers of domestic residents are gradually increasing, and the concept of consumption will tend to further improve the quality of life. The market demand for liquid foods such as beverages, alcohol, cooking oil and condiments will also grow steadily with the development of the economy and the improvement of people's living standards.

The profit squeeze packaging industry enters the low-profit era beverage packaging as an indispensable part of the beverage market. Under the situation that the beverage trend continues to rise, it looks promising, but it is affected by the price war of the beverage market, including international famous brands. Beverage companies are almost harsh on the cost control of packaging, making domestic beverage packaging manufacturers almost profit-free. At the same time, it is subject to the profit of the upstream industry (raw materials), the same industry competition and the downstream enterprises (customers), and the severe test of the packaging industry's meager profit era. Enterprises with weak economic strength will face greater survival pressure between packaging enterprises. It will also expand the scale of the industry through mergers and acquisitions to improve overall competitiveness.

The competition situation of China's domestic liquid food packaging machinery market is characterized by high, medium and low-end three levels: the low-end market is mainly a large number of small and medium-sized enterprises, producing a large number of low-level, low-grade, low-priced products. A large number of distribution in Zhejiang, Jiangsu, Guangdong and Shandong; the mid-end market is a company with certain economic strength and new product development capabilities, but their products are more imitation, less innovation, the overall technical level is not high, and the automation of products The level is low and it is impossible to enter the market; and the enterprises that can produce medium and products have already appeared in the market. Some of the products they produce have reached the international advanced level, and can be positive with the similar products of large multinational companies in the domestic market and some overseas markets. Competition, such as Jiangsu Xinmeixing, Guangzhou Dayilong and so on. In general, China is still in the fierce competition in the low-end market, and the market imports are still relatively large. With the continuous research and development of new domestic products, the continuous breakthrough of new technologies and the significant cost performance advantages of domestically produced equipment, imported equipment in China's liquid food packaging machinery. The market share will be reduced year by year, and the export capacity of domestic equipment will be increased.

In the increasingly competitive market environment, if the market dynamics and development trends of the industry development are not accurately judged, technology upgrades and business model innovations will be carried out in a timely manner, along with the continuous development and growth of other small and medium-sized enterprises and the acceleration of foreign manufacturers in setting up factories in China. The localized operation, the risk of market competition faced by the country's liquid beverage machinery enterprises will increase.

Analysis of the development direction of our beverage packaging in the future With the rapid development of China's economy, the purchasing power level and consumer willingness of domestic residents will gradually increase, and the consumption concept will tend to further improve the quality of life. The market demand for liquid foods such as beverages, alcohol, cooking oil and condiments will also grow steadily with the development of the economy and the improvement of people's living standards. In the long run, China's liquid food industry such as beverages, alcohol, edible oil and condiments still have a large room for growth, especially the increase in consumption power in rural areas will greatly stimulate its consumption of liquid foods such as beverages. In short, the rapid development of the downstream industry and the pursuit of people's quality of life will inevitably require enterprises to invest in the corresponding packaging equipment to meet the needs of production, and will also put forward higher requirements for the high-precision, intelligent and high-speed level of packaging machinery. Therefore, China's liquid food packaging machinery will present a broader market prospect.

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